Plants walls are becoming increasingly popular in the hotel industry. They have power to add calm and tranquillity to any space while making it more memorable. A plant wall can be customised and tailored to your brand and the guest’s experience.
Read more on how we are using plant walls to enhance the hotel experience:
Biophilic Design and Its Effects.
Biophilic design is designing with plants and natural plant elements and it is growing in popularity for very good reasons. People need nature and we instinctively want to be close to it. With enough plants, you can turn your hotel into a calming natural getaway experience for your guests.
People are also more likely to take photos and share experiences on social media when there are natural and aesthetically pleasing elements incorporated in your decor. No one wants to take a selfie in a Countdown, but with a gorgeous wall of greenery as your photo backdrop, it is difficult to fight the urge to share a beautiful photo of your experience with your online community.
Using the Right Kind of Plants to Build Authenticity.
It is important to make sure your plant wall does not clash with the experience and aesthetic you are trying to achieve. The plants should not look out of place in its surroundings. We try to pair plant types that make sense with the type of hotel theme or experience that is intended. For example, a Corporate hotel would do well paired with neatly groomed shrubs, and a Moroccan style hotel would do well with a more relaxed and organic composition.
It goes without saying that being in and around nature has a calming effect on us naturally as humans. Hotels are beginning to see the advantages of incorporating more natural elements into their spaces. Creating a tranquil environment that is worth coming back to when your patrons feel stressed out can generate customer loyalty and repeat business.
Pairing Plant Walls with Illuminated Signage.
Nothing is more effective at drawing guests into your hotel than the right combination of illuminated signage and natural contrasting plant elements. The contrast between nature and technology is endlessly intriguing and is a great way to build excitement.
Not only does this signage strategy work well to grab all the right kinds of attention, but it is also very customisable. It can easilybe tailored to achieve the aesthetics of your brand and ambience you wish to create.
This “and breath” neon sign below helps to create a feeling of relaxation and calm. It would be ideal for a cozy bed and breakfast or a spa resort where the experience is all about relaxing and getting away from your busy day. The idea here is also clever because plants produce oxygen for us to breath.
The Hub sign plant wall are in high contrast to the “and breath” sign. This sign is simple and classy, it would be ideal in a corporate venue, hotel setting or office to capture the attention of people travelling for work.
A true signage craftsman could even put the garden wall inside the 3D letters for an added level of interest and unique quality like this letter “A” that is filled with beautiful succulents.